建军大业
上汽奥迪谢施奇谈“字母标 AUDI”：E7X 上市之后，经销商说已经没有人太在乎四环_我的网站
A | 8 月 26 日消息，据明镜 pro，上汽奥迪营销事业部副总经理谢施奇接受采访时，直面了关于奥迪四环与字母标的争议。
B | 谢施奇表示，作为一个新品牌，AUDI 在第一款车的时候，确实遭遇过这些舆论质疑，但现在情形已经改变。在 E5 的时候发布其实有点声音，但现在 E7X 上市之后经销商说已经没有人太在乎四环，甚至有客户反而讲你这个车就要配 4 字母，如果你配四环，我反而要质疑你的智能和电动能力。
C | 谢施奇认为，从实际的结果来看，上汽奥迪选择了以 AUDI 来进军新能源是一个非常正确的决定。一些上汽奥迪的经销商形象地表示，每个时代都有每个时代它自己的奥迪，而 AUDI 就是新能源时代的奥迪。他认为，过去是四环奥迪赋能产品，而现在是以产品带动品牌，相对而言从一个白纸去描绘蓝图，其实比带着包袱出发更好。
D |
Fang Taozi, an AI-generated character who stars in the hit AI short drama series The Girl Who Was Fired, has posted lifestyle vlogs, launched social media accounts, shared her breakfasts, workouts and pets, landed brand deals and has a fanbase.
Since the drama debuted on short video platform Douyin on June 12, it has accumulated 200 million views. Fang's Douyin account has attracted more than 400,000 followers.
Fans interact with her as if she were a real celebrity, creating fan edits, discussing fictional relationships and building a community around her imagined life.
This raises a question that has become increasingly urgent for the entertainment industry: Does Fang Taozi represent the first generation of AI celebrities? The answer depends on how "celebrity" is defined, said Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, in an interview.
If celebrity status is measured by public attention, emotional connection and commercial value, Fang appears to meet many of the criteria. She has fans, a personal brand and even advertising opportunities.
Whether AI can truly become stars depends not on the technology itself, but on their ability to forge genuine emotional connections with audiences and sustain their appeal over time, added Zhang.
However, Shi Wenxue, a Beijing-based cultural critic, argues that AI stars have indeed emerged, but they should be viewed as part of the broader lineage of virtual idols.
From the 1958 US virtual musical group Alvin and the Chipmunks to Hatsune Miku, Luo Tianyi and the hyper-realistic digital human Liu Yexi, virtual performers have existed in various forms for decades.
From the perspective of how she is created, Fang Taozi represents a technological advance. Her emergence is largely a product of the current economic environment of the film and television industry.
The rise of AI performers has also triggered concerns among human actors, especially those working in smaller productions.
Human performers bring personal experience, emotional interpretation and unpredictability - qualities that remain difficult to reproduce. But for industries that require large volumes of affordable content, AI characters offer obvious advantages: They do not age, can work continuously and can be customized for different audiences.
AI short dramas are cheaper, faster and free from the risks associated with human performers, raising concerns over the future of lower-level entertainment jobs in areas such as short dramas, advertising, background acting and voice work, said Zhang.
In Shi's view, beneath the debate lies a familiar tension: technological efficiency versus the threat of displacement for human workers.
The question is not whether AI will completely replace actors, but which parts of acting and entertainment can be automated, he noted.
Rather than presenting an AI figure only as a digital image, Chinese platforms appear to be building complete entertainment ecosystems around AI characters, including dramas, social accounts, fan interactions and commercial partnerships.
China's AI stars have grown out of the audience's desire for emotional companionship, while Hollywood's AI experiments have been shaped by industry battles over efficiency and costs, noted Zhang.
According to Shi, Fang Taozi's sudden popularity is, in many ways, a reflection of audience psychology. Whether they are moviegoers, fans or casual viewers, audiences have grown weary of formulaic content, scripted fan service, predictable performances and fragile celebrity personas. An idol like Fang Taozi offers an alternative: She cannot be involved in scandals, play diva or break character, and her persona can be adjusted to meet audience demands. But the model also comes with risks, particularly the limitations of its creators and the potential for excessive commercialization.
。“你产品能打、又能把客户服务好，反而去帮助你形成一个‘新奥迪’的概念和含义。”据此前报道，上汽奥迪 AUDI E7X 于 5 月 29 日上市，长宽高 5049mm/1997mm/1710mm，轴距 3060mm，售价 26.98 万元起：先锋型：26.98 万元先锋 Pro 型：29.98 万元先锋 quattro 型：32.98 万元先锋智能远航版：32.98 万元旗舰 quattro 型：35.98 万元相关阅读：。
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